IMRSV-XR Solutions
Immersive campaigns, unforgettable moments, measurable impact.
IMRSV-XR’s Experiential Production practice is built for brands, agencies, and rights holders who need more than a booth or a banner. We design and produce immersive activations and branded experiential campaigns that cut through the noise at the world’s biggest stages—World Cup, Super Bowl, F1 Grand Prix, World Expos, CES, and marquee festivals and trade shows around the globe.
From massive immersive domes and LED environments to interactive installations and live action immersive films playing in 360°, we turn brand stories into experiences that audiences line up for, share, and remember.
No Stage Too Small
Experiential Production for the Biggest Moments on Earth
When the world is watching—at global tournaments, championship games, expos, and tentpole industry events—your brand has only a few seconds to stand out. IMRSV-XR designs and executes immersive experiences that become the thing people talk about:
- World Cup fan villages and city activations
- Super Bowl fan experiences and sponsor zones
- F1 Grand Prix fan engagement areas and VIP lounges
- World Expo pavilions and country/brand showcases
- CES and major trade show demos, product launches, and media events
We’re not just building sets; we’re producing immersive media ecosystems where architecture, content, and interactivity converge to create headline-worthy moments.
Transforming Spaces With Digital Media
Branded Immersive Domes, LED Environments & XR Activations
Our Experiential Production team specializes in turning physical footprint into immersive storytelling canvases:
Projection domes & fulldome theaters
- Branded 360° show experiences and immersive cinema
- Short-form immersive films and fulldome production tailored to your campaign
LED domes & large-format LED environments
- High-brightness, high-impact visuals that perform in daytime, outdoor, or tradeshow lighting
- Real-time graphics, data visualizations, and live content takeovers
Interactive XR activations
- AR layers and mobile integrations that extend the physical experience
- VR stations, immersive pods, and mixed reality demos
Every element—from the exterior of the immersive dome to the content on the ceiling and the user journey on their phone—is choreographed as one continuous experience under a unified brand narrative.
From Creative Concept to Live Show: End-to-End Production
IMRSV-XR works as your full-service experiential production partner, from “what if…” to “doors open”:
Strategy & Concept Development
- Align with your campaign objectives, audience, KPIs, and media plan
- Identify the right format: projection dome, LED dome, immersive room, interactive zone, or multi-layer combination
Experience & Content Design
- Develop the narrative, art direction, and interaction model
- Produce original immersive media, immersive cinema, and live action immersive films tied to your brand story
Technical Design & Integration
- Engineer the AV, show control, and interactive systems for the venue or event footprint
- Optimize for high-traffic environments like fan zones, expos, and trade show floors
On-Site Experiential Production
- Full build and technical integration
- Show calling, operations, and daily run-of-show management
Measurement & Optimization
- Capture data, content, and insights to prove ROI and scale the concept to other markets
Our team handles creative, technical, and operational threads so you can focus on the bigger campaign picture.
Engagement With Audiences
Immersive & Interactive Technologies that Pull People In
We treat technology as a means, not an end—the goal is always deeper engagement, longer dwell times, and emotional resonance with your brand.
At major events like the World Cup or CES, your competition is not just other brands—it’s everything competing for attention. IMRSV-XR uses immersive and interactive technologies as tools to create gravity:
- Ultra-high resolution content in immersive domes and LED environments that can be seen from across the venue
- Real-time engines powering generative visuals that react to music, data, or audience movement
- Interactive installations using sensors, touch surfaces, and gesture/camera tracking
- Live action immersive films that put guests in the center of real-world stories tied to your product or mission
- Telepresence and live immersive broadcast connecting your activation to remote locations or special guests
Designed for ROI
From Footfall to Social Reach
Experiential Production only matters if it moves the needle. We design branded immersive campaigns with ROI in mind:
Increased Foot Traffic & Dwell Time
Immersive domes and interactive experiences naturally attract lines and keep visitors inside longer, giving your brand more meaningful time with each guest.
Lead Capture & Data
Integrated registration, participation, and mobile components allow you to capture opt-ins, preferences, and behavior analytics.
Social Amplification
We build in “shareable moments” and immersive media loops designed for short-form social content, helping your activation live far beyond the event footprint.
Press & PR Value
High-visibility, photogenic immersive activations often become B-roll and press coverage material for both the event and your brand.
Global Scalability
Once an immersive activation is proven, we help adapt it for multiple markets, events, and formats—World Cup to Copa América, CES to MWC, F1 races city to city, and beyond.
In every project, we align creative ambition with clear KPIs so you can quantify impact and justify reinvestment.
Experiential Production for Trade Shows & World Expos
In environments like World Expos and CES, attendees are overloaded with stimuli. IMRSV-XR creates anchor experiences that reposition your brand from “booth” to “destination”:
- Pavilion-scale immersive cinema programs and multi-room journeys
- Product stories turned into immersive films and real-time demonstrations inside domes or LED theaters
- Guided tours, live presentations, and launch moments enhanced by 360° content and interactive layers
- Data-driven visuals that respond in real time to user input, product use, or live metrics
We design these experiences to speak simultaneously to trade visitors, media, partners, and consumers—each getting what they need from the same immersive ecosystem.
Team Focused Approach
Collaboration with Brands, Agencies & Rights Holders
IMRSV-XR works flexibly depending on how your team is structured:
- As a lead experiential production partner from concept to execution
- As an immersive technology and content specialist embedded alongside your agency of record
- As a white-label partner supporting global networks and production companies
Because we also design immersive venues, integrate systems, and operate fulldome production and content pipelines, our experiential work is deeply informed by what it takes to make immersive environments perform reliably in real-world conditions.
Let IMRSV-XR Help You Deliver the Next Iconic Engagement
Turn Your Next Event into an Immersive Flagship
Whether you’re planning a global tour around major sports events, a high-stakes Expo pavilion, or a CES launch that needs to dominate the story, IMRSV-XR’s Experiential Production team can design and deliver the immersive activation that becomes the highlight of the show.
We combine immersive cinema, immersive media, interactive technology, and world-class production to create campaigns that audiences remember and brands can measure.
Ready to turn your next World Cup, Super Bowl, F1, Expo, or tradeshow presence into a fully immersive experience?
Let’s build the activation everyone talks about—inside and outside the venue.
